fp nada (new art dealers alliance)
a graphic identity for a non-profit collective of emerging galleries, curators and artists working with contemporary art (in collaboration with francesca grassi and geoff han).
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a graphic identity for a non-profit collective of emerging galleries, curators and artists working with contemporary art (in collaboration with francesca grassi and geoff han).
10 – show guide for nada new york 2012.
timed to coincide with nada’s expansion to include four locations (cologne, new york, hudson, miami beach), francesca grassi/geoff han and commron room worked together to create a new, visual identity that was integrated with an environmental identity.
for 2012, nada’s visual identity makes use of tracings from compositional illustrations found in the mit press’ 1973 publication, a primer of visual literacy. the identity is based on the interaction of an outlined sans serif typeface with the line-based illustrations in 4 different ways for each 2012 fair location.
nada’s website was designed in collaboration with linked by air.